ETUDE House Wholesale

ETUDE House Wholesale in Europe

ETUDE House blends playful, easy color with gentle, sensitive-skin care. It is a classic K-beauty label customers recognize, with accessible prices and everyday staples that move online and in store.

Why EU resellers stock it:

• Iconic makeup that sells on repeat Fixing Tint, Dear Darling Water Tint, Dr. Mascara Fixer

• Sensitive friendly skincare SoonJung line with low pH, panthenol, and madecassoside

• Wearable shades that suit European undertones

• Giftable packaging and strong brand recognition

• CPNP registered and compliant for legal resale across Europe

• Fast EU shipping from our warehouse and clear MOQs

Hero products to start with:

• SoonJung pH 5.5 Relief Toner 2x Barrier Intensive Cream

• Fixing Tint and Dear Darling Water Tint

• Drawing Eye Brow

• Dr. Mascara Fixer

• Sunprise Mild Airy Finish SPF 50+

How to position it on your shelf:

• Everyday color plus gentle care for beginners and loyal K-beauty users

• Build simple bundles toner + cream + SPF for skincare, or tint + brow + mascara fixer for makeup

For a nature driven, minimalist counterpoint, see I’M FROM.
For customers who want clear, active focused formulas, add COS De BAHA.

All items listed are authentic, CPNP registered, and ship from our EU warehouse no customs, no grey market, no surprises.